Real Estate Marketing Campaign
A real estate company wanted more property inquiries through Facebook and Instagram advertising.
Previous campaigns generated traffic, but lead quality remained inconsistent.
Problems Found
Campaign Issues
- Broad targeting
- Weak property creatives
- Generic ad copy
- Poor lead forms
- No retargeting campaigns
Optimization Process
I focused on improving lead quality and making the campaigns more location-focused.
Improvements Made
- Improved location targeting
- Added property-focused creatives
- Optimized lead forms
- Added retargeting campaigns
- Improved call-to-action messaging
Results
Campaign Performance
- Better-quality inquiries
- Increased engagement
- More property visits
- Improved lead consistency
- Lower advertising waste
The agency later expanded campaigns into additional locations after seeing improved performance.