Paid Social | Dental Clinic

32% lower cost per lead; 28% more appointment inquiries

Challenge: The clinic’s social ads generated inquiries, but too few turned into appointment requests.

My work: Reorganized campaigns by service and location, tested new ad creative, refined audience targeting, and simplified the website booking form.

Results after 12 weeks:

Average cost per lead: $44 → $30 (32% decrease)
Monthly inquiries: 64 → 82 (28% increase)
Ad budget: held steady at $2,400/month

Website benefit: The shorter booking form made it easier for visitors to request an appointment.