Lead Generation Campaign for a Real Estate Agency
Project Overview
A real estate agency wanted to generate more qualified buyer inquiries through Facebook and Instagram advertising.
The company had previously boosted posts directly from their Facebook page, but the campaigns were bringing low-quality traffic and very few serious leads.
Their goal was to attract people who were actively searching for apartments and investment properties in specific locations.
Initial Challenges
After reviewing the existing campaigns, several performance issues became clear.
Problems Found
- No proper lead qualification
- Very broad audience targeting
- Weak property visuals
- Generic ad messaging
- No follow-up retargeting campaigns
- Low mobile conversion experience
Most of the ad spend was being wasted on audiences with low purchase intent.
Strategy & Execution
I rebuilt the campaign structure with a stronger focus on local targeting and lead quality.
Improvements Made
- Created location-based audience targeting
- Designed property-focused ad creatives
- Added stronger value propositions
- Improved lead form structure
- Set up retargeting for interested visitors
- Optimized campaigns for qualified inquiries
I also tested different property presentation styles to identify which format generated better engagement.
Campaign Results
The campaign performance improved steadily after the optimization process.
Results Achieved
- Increased qualified buyer inquiries
- Better lead conversion quality
- Higher click-through rates
- Improved engagement on property ads
- Lower cost per lead
- More scheduled property visits
The agency later expanded the campaign into additional service areas because of the improved lead consistency.
Services Provided
- Facebook & Instagram Ads
- Lead Generation Strategy
- Audience Research
- Retargeting Campaigns
- Conversion Optimization