Landing Page Optimization | Online Furniture Store
18% increase in completed purchases
Challenge: Many visitors viewed product pages but left before completing checkout.
My work: Reviewed analytics, improved product page calls to action, clarified shipping and return details, and simplified the mobile checkout flow.
Results after 8 weeks:
- Purchase conversion rate: 1.7% → 2.0% (18% relative increase)
- Checkout completion: 43% → 49% (6 percentage-point increase)
- Mobile revenue: up 15% over the comparison period
Website benefit: Product information and checkout steps were easier to understand on mobile.