Google Ads | Residential Cleaning Company
35% lower cost per booked estimate
Challenge: Broad search targeting was using budget on searches outside the company’s service area and services.
My work: Refined location targeting, excluded irrelevant search terms, separated campaigns by service, and checked call and form tracking.
Results after 10 weeks:
- Cost per qualified inquiry: $57 → $37 (35% decrease)
- Qualified inquiries: 46 → 61/month (33% increase)
- Monthly ad budget: reduced from $3,000 to $2,600 (13% decrease)
Website benefit: Clearer service pages and working inquiry tracking helped the business identify which services generated requests.