Google Ads | Accounting Firm
29% lower cost per consultation request
Challenge: Search ads were spending on broad, low-intent queries.
My work: Refined keyword targeting, added negative keywords, separated campaigns by service, and improved conversion tracking.
Results after 3 months:
- Cost per consultation request: $70 → $50 (29% decrease)
- Monthly requests: 42 → 55 (31% increase)
- Ad budget: kept at $2,100/month
Website benefit: Clearer service pages helped prospective clients find the right accounting service and submit an inquiry.