Website Conversion Optimization | Online Course Provider
22% more course signups from existing traffic
Challenge: The website attracted visitors, but many left without viewing course details or registering.
My work: Reviewed visitor behavior, clarified the main page headline, moved course benefits higher on the page, improved mobile layout, and simplified signup steps.
Results after 8 weeks:
- Signup conversion rate: 2.3% → 2.8% (22% relative increase)
- Monthly signups: 115 → 140 (22% increase, with traffic roughly stable)
- Cost per signup from paid campaigns: $31 → $27 (13% decrease)
Website benefit: Visitors could understand the course offer and reach the signup form with fewer steps.