SEO | Home Decor Ecommerce

48% more organic visits to key product categories

Challenge: The store depended on paid traffic, while its main product categories had limited search visibility.

My work: Researched customer search terms, improved category-page copy and metadata, strengthened internal links, and planned new buying-guide content.

Results after 6 months:

Monthly organic visits: 5,000 → 7,400 (48% increase)
Organic clicks to priority categories: 1,100 → 1,650 (50% increase)
Target keywords on Google’s first page: 6 → 15

Website benefit: Better-organized category and guide pages helped visitors find relevant products from search.